User Experience Design - Designing for people

The Haul Sack Jumar is designed to make it easier for mountaineers to transport equipment while climbing. For this project we had to get into the mindset of a mountaineer. We had to learn the challenges that face a climber trying to haul 60 kilos of equipment up a cliff face. So we purchased some gear and went rock climbing.

When it comes to climbing, safety is paramount. So, as you'd expect, we selected only the finest materials. We also put the product through extensive lab testing. But that was just the start. To make sure the product was perfect, we handed a prototype to a team of professional mountaineers and sent them to the Northwest couloir of Thalay Sagar in the Himalayas, commonly regarded as one of the toughest mountaineering challenges in the world.

Our product handled the extreme conditions with ease and received a glowing report from the team of professionals. Thrilled with the results, our American client went into production and has enjoyed more than ten years of successful sales and media praise

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